What they actually do
There's no magic in them. An NFC card holds a link, and when a phone touches it, the link opens. The link should be your own direct Google review link. A QR code printed on the same card does the same job for phones that don't tap.
When they help
- At a counter, reception desk or checkout where customers stand around.
- Handed over at the end of a job, if the customer has their phone out anyway.
- On the dashboard or clipboard you hand customers to sign off a job.
When they don't
For most trades, the customer isn't standing next to you when they'd leave a review. They're inside, after you've gone. A text with the link the same day usually beats a card. And reviews left on your premises, from your wifi, are more likely to be caught by Google's spam filter.
Features to avoid
- Cards that send the customer to a rating screen first and only show the Google link to happy ones. That's review gating, and Google prohibits it.
- Cards that link to the seller's own page instead of straight to your review box.
- Subscriptions to keep the link working. You can make your own link for free.
Make your own
Get your review link from your Business Profile, turn it into a QR code with any free generator, and print it on your invoice, business card or job sign-off sheet. If you want NFC as well, blank NFC tags are cheap and you can write the link yourself with a phone app.
Don't want to chase reviews yourself? Our review management asks every customer at the right moment, with your direct link, and replies to what comes in.