What the local pack is, and why it matters more than page one
The three results with the map, how they are chosen differently to normal results, and why ranking first organically can still leave you invisible.
Read it →
Guides
Local SEO guides for Australian businesses.
What actually moves the needle on Google Business Profile, reviews, local rankings and Google Ads. No theory you can't use on Monday. New one every day.
How to claim a Google profile someone else controls
Someone else controls your Google Business Profile? How to request ownership, what to do while you wait, and the faster path most people miss.
Read it →How to fill in your services list properly
The section most profiles leave empty, why each service is another search you can appear for, and how to write the descriptions.
Read it →What photos to put on your Google profile, and how often
What photos to post on your Google Business Profile, how often, and why they matter more for getting the call than for your ranking.
Read it →What a local business website actually needs
The things that decide whether a visitor rings you, the things that decide whether Google shows you, and the expensive stuff that does neither.
Read it →How to get your Google review link, and where to put it
Three ways to find the direct link that opens the star box, plus the six places it should live so asking takes no effort.
Read it →Google Business Profile or website: which gets you calls first?
Where to put your money when you can only do one, what each actually does, and why the usual answer is backwards for most trades.
Read it →How to set up Google Ads call tracking properly
Why most trade accounts are optimising for the wrong thing, the duration threshold that decides what counts, and how to check yours is actually recording.
Read it →Do Google Posts actually do anything for rankings?
An honest answer on what Google Posts are worth, what they genuinely help with, and where that hour is better spent if you've only got one.
Read it →How to set your service area without hurting your rankings
How many suburbs to list, why more is not better, when to hide your address, and what a service area actually does for your ranking.
Read it →Why isn't my business showing on Google Maps?
Work through it in order: not verified, suspended, filtered as a duplicate, out of range, or just outranked. Each one has a different fix.
Read it →How to pick the right Google Business Profile category
Your primary category is the biggest ranking lever on the whole profile. How to find the right one, how many secondaries to add.
Read it →How to reply to Google reviews, with the actual words
Templates for five star, one star, and the awkward ones in between, plus the three mistakes that make a reply worse than no reply.
Read it →Your Google Business Profile got suspended. Here's how to get it back
What actually triggers a suspension, the difference between soft and hard, how to file the reinstatement, and what to never do while you wait.
Read it →Can you remove a bad Google review in Australia?
The honest answer, the narrow cases where a review actually gets taken down, how to report one, and what to do when it stays up.
Read it →How to rank in the Google map pack in Australia
The three things Google actually weighs for the local map pack, what you can change this week, and what you can't change at all.
Read it →How to get more Google reviews for a trade business
Why asking once never works, when to actually send the request, and the follow-up that doubles the response rate without annoying anyone.
Read it →What do Google Ads cost for an Australian trade business?
You've been quoted $20 a click. On the accounts I run it's $2 to $5. What makes the difference, and the maths on what a booked job actually costs.
Read it →
Get in touch
Want someone to just do this for you?
Tell me about your business and I'll tell you straight what I'd fix first.