What it's good for
- Proof the business is real and active.
- Before and after photos that sell the work.
- Being remembered by past customers and their friends.
- Local community groups where people ask for recommendations.
What to post
- Before and after of real jobs, with the suburb.
- Short videos of the work happening.
- Your team, your van, your face.
- A tip that solves a common problem.
- Reviews, screenshotted, with thanks.
Local Facebook groups
Suburb and community groups are where neighbours ask "anyone know a good sparky?" Be a helpful member, not an advert. Answer questions, and let happy customers tag you. Read each group's rules before posting about your business.
Which platforms
Facebook for local groups and older homeowners. Instagram for visual trades like landscaping, building, tiling and painting. You don't need to be everywhere. One platform done consistently beats four abandoned ones.
How much time
Ten minutes after each job to take and post a photo is enough for most tradies. Daily posting isn't necessary. Regular, real work is.
Where it fits
Google brings the searchers. Social media helps them trust you once they've found you, and brings in referrals from people who already know you.
Photo size matters more than people think
We found this out on a real account. Four posts for Mitch's Mowing & Landscaping went out blurry because the photos were sent by MMS, which shrinks them to about 240 by 320 pixels. Everything we schedule for him now is 1080 pixels or bigger, and the originals come in through his portal at full size. If you text photos to yourself or your office, the job shot is already ruined before you post it.
- Send photos by a file-sharing app, AirDrop or email, not by text message.
- Post the original from the phone's camera roll.
- Check one post on a phone screen before you do the next nine.
A ten minute routine that holds up
- On site, take one wide photo and one close-up of the finished work.
- In the ute, post one to Facebook and upload the same one to your Google profile.
- Once a week, screenshot your newest Google review and post it with a thank-you.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.