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How to get more leads for your electrical business

Working out how to get more leads for my electrical business usually means looking past the word electrician. The jobs that keep a sparky busy come from a handful of specific needs, and each one has its own way in.

By Ben Raymond · · 6 min read

Faults and safety switches

Power out, a tripping safety switch, a burning smell. These people need someone today and they ring the first credible local result. A complete Business Profile with the right category, every service listed and a steady flow of reviews is what gets you onto that short list.

Landlords and property managers

Rental properties need smoke alarms, safety switches and electrical repairs, and in several states there are compliance checks property managers have to organise. An electrician who can be booked easily, reports clearly and works around tenants becomes the default call for an entire rent roll.

Switchboard upgrades

Old fuse boards turn up on other jobs all the time. Make it a habit to photograph the board, explain the upgrade in plain words and leave a written quote. Many of the best jobs of the month come from a small call-out where someone mentioned the switchboard.

EV chargers and solar

EV charger installs are a growing, clearly searched job, and the buyer has usually already decided. A page about EV chargers on your site, an entry in your services list and a relationship with a local car dealer or solar installer can turn into a steady pipeline.

Builders

New builds and renovations need an electrician who turns up on schedule. A couple of small builders who trust you is a calendar that fills itself, separate from anything Google does.

Keep past customers close

  • Ask every customer for a review by text the same day.
  • Put a label with your number inside the switchboard.
  • Offer smoke alarm checks to past customers each year.
  • Ask landlords you work for whether they manage other properties.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

Where do electricians get the most work?

Fault call-outs, switchboard upgrades, landlord and property manager work, builders and installs like EV chargers. Most busy electricians have three or four of those running.

Is Google Ads worth it for an electrician?

Yes, for faults and switchboards in a tight area, with retailer and outage searches excluded.

How do I get electrical work from property managers?

Make yourself easy to book, report clearly with photos, and work around tenants. Property managers reward reliability with repeat work.

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