Skip to content
Local SEO

How to get more leads for your air conditioning business

The answer to how to get more leads for my air conditioning business is mostly timing. The jobs arrive in rushes when the weather turns. The businesses that win are the ones that filled the quiet months with servicing and installs.

By Ben Raymond · · 6 min read

Sell installs before the season

Someone whose system died in a heatwave will take whoever can come. Someone planning a new split system in spring will compare. Being visible in those shoulder months, with clear install pricing and what's included, wins the planned work at better margins.

Service reminders

Every system you install or service is a customer to remind. A service reminder before summer and before winter keeps crews busy in quiet weeks and makes you the first call when something breaks.

Builders and renovators

New homes and renovations need ducted systems, split systems and rough-ins. Builders want an installer who shows up when the framing's done. That relationship fills the calendar without Google.

Real estate and rentals

Rentals need systems repaired fast to keep tenants happy, and property managers want someone reliable. Houses being sold sometimes get a new system to help the sale.

Get found

  • List split system installation, ducted installation, repairs, servicing and heating repairs separately.
  • Name the brands you install.
  • Ask for a review after every install and repair.
  • Be listed and reviewed before summer, not during it.

Ads by season

Repair ads when the weather turns, install ads in the shoulder months, servicing in the quiet weeks. Exclude retailer and manual searches all year.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do air conditioning businesses get more work?

Shoulder-season installs, service reminders to past customers, builders and property managers, and being visible before the busy season.

When should aircon businesses advertise installs?

In spring and autumn, when people plan ahead and crews have capacity.

Are service reminders worth sending?

Yes. They fill quiet weeks and make you the first call when systems fail.

Get in touch

Want the busy season booked early?

We set up the profile, reviews and ads that bring aircon businesses installs and repairs.

Get in touch