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How to market a cleaning business and keep the customers

Learning how to market a cleaning business is mostly about one shift: stop chasing one-off jobs and start building regular customers. Bond cleans pay this week. Fortnightly cleans pay every fortnight for years.

By Ben Raymond · · 6 min read

Bond cleans bring new customers

End of lease cleaning is urgent, searched constantly and easy to win if you show up well on Google. It's also a way in. Someone moving house needs a clean at the new place too, and might want a regular cleaner once they've settled.

Regular cleans build the business

A fortnightly customer is worth dozens of visits over a few years. Make it easy to say yes: a clear price, the same cleaner each time, an easy way to skip a week. Ask every one-off customer whether they'd like it regular.

Property managers and agents

Agents recommend bond cleaners to departing tenants and need cleans between tenants and before open homes. A reliable cleaner who guarantees the bond inspection standard gets that recommendation again and again.

Get found on Google

  • List bond cleaning, regular cleaning, deep cleans and office cleaning as separate services.
  • Ask every customer for a review by text the same day.
  • Reply to every review, including the occasional unhappy one.
  • Show prices or price ranges on your site. Cleaning customers want them.

Keep the customers you win

Cleaning businesses lose regulars quietly, when the cleaner changes or a visit is missed. Send the same cleaner where you can, tell customers ahead of any change, and check in every few months. Keeping a customer is cheaper than replacing one.

Ads, if you use them

Split bond cleaning from regular cleaning, exclude job seeker and product searches, and keep the area tight enough that travel doesn't eat the margin.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

What's the best way to market a cleaning business?

Win bond cleans through Google, turn one-off customers into regulars, and work with property managers who recommend cleaners.

How do cleaning businesses keep customers?

Same cleaner where possible, notice before changes, and regular check-ins. Most regulars leave because of inconsistency, not price.

Should cleaners put prices on their website?

Yes, or price ranges. Cleaning customers compare quickly and leave pages that make them ask.

Get in touch

Want more regular cleaning customers?

We set up the profile, reviews and ads that bring cleaners bond cleans and regulars.

Get in touch