What Australian businesses are paying
Published Australian agency price lists in October 2026 put Google Business Profile management on its own at roughly $400 to $750 a month plus GST, and broader local SEO retainers at roughly $1,200 to $2,500 a month. Freelancers and smaller providers sit below that, larger agencies above.
What's usually in each tier
| Type | Usually includes | Usually doesn't |
|---|---|---|
| Profile management | Categories, services, posts, photos, review replies, monthly report | Website changes, new pages, links |
| Local SEO retainer | Profile work plus website pages, technical fixes, citations | Ads, a new website |
| One-off audit | A list of what's wrong and what to fix first | Doing the fixes |
Questions to ask any provider
- What exactly happens each month? Ask for a list.
- Who does the work? Someone here, or outsourced?
- Will my Google Business Profile and website stay in my name and on my accounts?
- How will I know it's working? Look for calls and enquiries, not just rankings.
- What's the minimum term, and how do I cancel?
What makes it cheaper or dearer
- How competitive your trade and city are.
- How many locations or service areas you have.
- Whether your profile and site need fixing first or just maintaining.
- Whether reviews and content are included or extra.
What to expect for the money
Local SEO takes months, not weeks. A fair provider tells you that up front, shows you what was done every month, and reports on the calls and website visits coming from Google, not a list of rankings for searches nobody types.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.