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How to get more leads for your carpet cleaning business

Most of the answer to how to get more leads for my carpet cleaning business is already sitting in your past jobs. Carpets get dirty again, tenants keep moving out, and most carpet cleaners never ask a customer back.

By Ben Raymond · · 6 min read

End of lease is the steady base

Many leases require professional carpet cleaning when a tenant moves out, and tenants search for it with a deadline. Show up on Google for end of lease carpet cleaning in your area, show a clear price, and give a receipt the agent will accept.

Property managers and bond cleaners

Property managers send tenants to cleaners they trust, and bond cleaners often need a carpet cleaner to pair with. A referral arrangement with a couple of local bond cleaning businesses can keep the van busy.

Bring customers back

  • Send a reminder twelve months after a home clean.
  • Offer a small discount for booking the next clean before you leave.
  • Ask families with pets or kids about a six-monthly clean.

Add-ons on every job

Couches, rugs, mattresses and tile and grout cleaning are often booked on the spot if you mention them. They make each visit worth more without another lead.

Get found

List carpet steam cleaning, end of lease carpet cleaning, upholstery, rug and mattress cleaning, and stain and odour removal as separate services. Before and after photos of a stain coming out do a lot of work on your profile.

Ads, carefully

Exclude carpet sales, carpet hire machines and DIY stain searches. They take a big share of carpet searches and never book a cleaner.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do carpet cleaners get more customers?

End of lease cleans, property manager and bond cleaner referrals, reminders to past customers and add-ons like upholstery.

How often should I remind past carpet cleaning customers?

Around twelve months for most homes, and six months for homes with pets or young kids.

What should carpet cleaning ads exclude?

Carpet sales, machine hire and DIY stain removal searches.

Get in touch

Want more cleans booked?

We set up the profile, reviews and ads that bring carpet cleaners steady work.

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