Market in the cold months
Most people want the pool finished by summer, which means they start researching and quoting in autumn and winter. That's when your profile, pages and ads need to be strongest, not in December when your schedule is already full.
Show finished pools
Pools are bought on looks and trust. A gallery of finished pools with the suburb, the type of pool and how long the build took is what moves someone from browsing to a site visit. Drone shots and the finished garden around the pool help most.
Landscapers and home builders
Landscapers design the backyards pools sit in, and home builders get asked about pools all the time. A good relationship with both sends you buyers who've already decided they want one.
Answer the money questions
- Rough price ranges by pool type, so people self-qualify.
- Fencing and council requirements, explained plainly.
- Running costs: heating, chemicals, power.
- Whether you work with finance providers, if you do.
Get found
List concrete pools, fibreglass pools, plunge pools, pool renovations and pool landscaping as separate services. Reviews that mention the build experience matter, because people worry about mess and delays.
Ads aimed at planners
Ads on specific searches like plunge pool builders or fibreglass pool installation, with pool shop, chemical and pool cleaner searches excluded, judged on site visits booked.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.