Skip to content
Local SEO

How to get more leads for your pressure washing business

Pressure washing has a marketing advantage most trades would kill for: the result is visible in a single photo. Working out how to get more leads for my pressure washing business is mostly about putting that photo in front of the right people.

By Ben Raymond · · 6 min read

Before and after is the whole pitch

Half a driveway clean and half dirty, in one shot, sells the job. Take that photo on every job. Put it on your Google profile, your website and social media, with the suburb. A short video of the clean line moving across the concrete works even better.

Driveways, paths and houses

Residential driveways and house washes are the bread and butter. Searches often use pressure cleaning rather than pressure washing in Australia, so use both terms on your site and in your services list.

Roofs and solar panels

Roof cleans before a restoration or a sale, and solar panel cleans, are higher-value and often recurring. If you do them, give each its own page and service entry.

Strata and commercial

Apartment blocks, shopping strips, car parks and restaurants need regular cleaning. Strata managers and centre managers want scheduled, insured, reliable work, often out of hours. One contract can steady the whole year.

Pre-sale cleans

Real estate agents want houses looking their best for photos. Offer a quick-turnaround pre-sale package and let a few agents know. It's work that comes with a deadline and repeats every time they list.

Get found

  • List driveway cleaning, house washing, roof cleaning and commercial cleaning as separate services.
  • Ask for a review the day of the job, with a photo if they'll add one.
  • Push hardest in spring and before Christmas, when people are tidying up.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do pressure washing businesses get customers?

Before and after photos, knocking on doors in the same street, real estate pre-sale work and strata or commercial contracts.

Should I say pressure washing or pressure cleaning?

Use both. Australians search pressure cleaning a lot, and both terms bring work.

Is commercial pressure washing worth chasing?

Yes. Regular commercial and strata contracts steady the income between residential jobs.

Get in touch

Want more cleans booked?

We set up the profile, reviews and ads that bring pressure cleaners steady work.

Get in touch