The first screen does most of the work
- What you do and where, in one line.
- Your phone number, tappable, at the top.
- One clear button: call, or get a quote.
- A sign you're real: reviews, a photo of you or your team.
Make the form shorter
Every extra field loses people. Name, phone, suburb and what they need is plenty. Anything else can be asked on the call.
One page per job
Someone searching hot water replacement who lands on a page about everything you do leaves. A page about hot water replacement, with photos, prices and the phone number, converts.
Speed on a phone
Most local visitors are on mobile. If the page takes several seconds, many leave before it loads. Test it on pagespeed.web.dev and fix the photos first.
Proof near the ask
Put two or three short reviews right next to the phone number and the form. Proof works best where the decision happens, not on a separate testimonials page nobody opens.
Measure it
Track calls from the site and form submissions separately. If visits rise and enquiries don't, the problem is the page.
Need the site built properly? See our custom websites for local businesses, built to rank and to get the call.