The usual price ranges
| Type | Rough cost | What you usually get |
|---|---|---|
| DIY website builder | A subscription, often tens of dollars a month | Your own time, a template, limited SEO |
| Freelancer or template build | Roughly hundreds to a couple of thousand | A few pages, basic setup, varies a lot |
| Small agency build | Roughly a couple of thousand to several thousand | Custom design, a page per service, SEO setup |
| Larger custom project | Five figures and up | Bespoke features, integrations, ongoing work |
These are broad ranges seen across Australian providers in 2026. Quotes vary with the number of pages, who writes the words and what's included after launch.
The costs people forget
- Domain name renewal each year.
- Hosting, unless it's included.
- Updates and security for some platforms.
- Changes after launch: new services, new photos, new pages.
- Your own time, if you're doing it yourself.
What a local business site needs
- Your phone number at the top of every page, tappable.
- A page for each service you want more of.
- Fast loading on a phone.
- Real photos and reviews.
- Basic SEO: titles, headings, local business schema, a sitemap.
Comparing quotes
- Who owns the domain and the site?
- How many pages, and who writes them?
- Is SEO setup included or extra?
- How fast will it load on a phone? Ask to see a previous site's score.
- What's the cost of changes after launch?
Need the site built properly? See our custom websites for local businesses, built to rank and to get the call.