Start with the people already looking
Before trying to convince new people, make sure you're catching the ones already searching for what you do. That's your Google Business Profile: the right category, every service listed, accurate hours, real photos.
Then make them trust you
Reviews decide who gets the call between three similar businesses. Ask every customer, the same day, with your direct review link. Reply to every review.
Then make it easy to say yes
- Answer the phone, or call back within the hour.
- Quote fast and clearly.
- Show prices or ranges where you can.
- Let people book or enquire from their phone in under a minute.
Then ask for referrals
Happy customers recommend you when asked. Ask at the moment they're happiest, make it easy to pass your details on, and thank anyone who sends work.
Then pay for more
Once the basics convert, Google Ads can bring more of the right searches. Ads on top of a weak profile and slow replies just buy more people who choose someone else.
And keep the ones you have
A past customer is the cheapest customer to win. Reminders, follow-ups and doing a good job every time keep them coming back and telling others.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.