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How to get more leads for your roofing business

The question of how to get more leads for my roofing business has a seasonal answer. Storms bring a rush of leak calls, and the quiet months in between are when restorations and re-roofs need to carry the business.

By Ben Raymond · · 6 min read

Be findable the day after a storm

After a storm, leak and storm damage searches jump overnight. The roofers who get those calls are the ones already sitting in the map pack with recent reviews and a phone number that gets answered. You can't build that the morning after, so it has to be done before.

Restorations in the quiet months

Tile and metal restorations are planned jobs that people research. Before and after photos with the suburb, on your site and on your profile, are what convert them. Every restoration you finish is marketing for the next one, if you photograph it.

Real estate agents

Houses going on the market often need roof repairs, repointing or a clean-up before photos and inspections. A good relationship with a few local agents can bring steady pre-sale work, and those jobs often have deadlines that favour someone reliable.

Insurance work

Storm damage claims bring work, but the searches often want the insurer. Ads and pages about storm damage repair, with a line about helping homeowners through the claim, catch the people who need a roofer to quote.

Gutters as a way in

Gutter cleaning and replacement are smaller jobs, but they get you on the roof and in front of problems the homeowner didn't know about. Quote what you find, with photos, and some of those turn into restorations.

Past customers and neighbours

  • Ask for a review the day you finish, by text.
  • Leave a flyer in the letterboxes either side of a restoration while the scaffolding is up.
  • Check in with past restoration customers before the wet season.
  • Keep a list of leak call-outs to follow up for gutter or repointing work.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do roofers get more leads?

Be in the map pack before storms, show before and after photos of restorations, build relationships with real estate agents, and follow up past customers.

Should roofers run Google Ads all year?

Yes, but with different focus. Lift leak campaigns after storms and push restorations in the shoulder seasons.

Do letterbox drops work for roofers?

Next to a job in progress they can, because the neighbours can see the work. Random suburb drops are much weaker.

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