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How to get more leads for a landscaping business

There are two answers to how to get more leads for landscaping business owners, because there are two landscaping businesses. Big builds want proof and patience. Mowing and maintenance rounds want density, which means lots of customers close together.

By Ben Raymond · · 6 min read

Before and after photos

Landscaping sells itself in pictures. Take the same photo, from the same spot, before and after every job. Put them on your Google profile, on your site with the suburb, and on social media. Most landscapers do the work and forget to photograph it.

Build rounds street by street

Mowing rounds only make money when the stops are close together. When you get a new regular customer, drop a note to the neighbours either side and across the road. One street with five regulars beats five customers spread across the city.

Real estate agents and property managers

Houses being sold need a tidy garden for photos, and rentals need gardens kept up between tenants. Agents and property managers who find a landscaper they can trust send work all year.

Seasonal pushes

  • Spring: turf, planting and garden makeovers before summer.
  • Before Christmas: tidy-ups for people hosting.
  • Autumn: hedges, clean-ups and preparing for winter.
  • Winter: design and construct jobs for the coming season.

Get found on Google

List every service separately on your Business Profile: lawn mowing, hedge trimming, turf laying, retaining walls, garden design. Each one is its own search. Reviews that mention the job and the suburb help those searches find you.

Ads for the projects

If you run ads, split design and construct from maintenance, keep nursery and DIY searches out, and target mowing ads to a tight cluster of suburbs where you already have rounds.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do landscapers get more customers?

Before and after photos, building mowing rounds street by street, working with real estate agents, and listing every service on Google.

Do letterbox drops work for mowing rounds?

Next to an existing customer, yes. You're selling density, so target the streets you're already in.

Should landscapers advertise on social media?

Before and after photos do well there. Use it alongside your Google profile, not instead of it.

Get in touch

Want more of the right garden work?

We set up the profile, reviews and ads that bring landscapers builds and regular rounds.

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