Work backwards from jobs
- How many extra jobs a month do you want?
- How many callers does it take to win one job?
- So how many calls a month do you need?
- Multiply by a realistic cost per call for your trade and area.
How daily budgets actually spend
Google treats your daily budget as an average. On busy days it can spend more than the daily figure, and less on quiet days, while keeping the month close to the daily budget times the days in the month. So a $30 a day budget is really a monthly budget of around $900.
Too small to learn
A budget that only buys a handful of clicks a week never shows you what works. It's better to run one campaign on one job type with enough budget to get regular calls than to spread the same money across six campaigns that each get two clicks.
When to raise it
- Calls are coming in at a cost you're happy with.
- You're running out of budget early in the day.
- You have the capacity to take more work.
When to cut it
- You're booked out for weeks.
- Calls cost more than a job is worth.
- Tracking isn't working, so you can't tell either way. Fix tracking first.
Ad spend and management are separate
Whatever budget you set goes to Google. If someone manages the account for you, their fee sits on top. Make sure any quote shows both clearly.
Want it run for you? Our Google Ads management is built around tracked calls, not clicks.