What counts as a location
- A permanent premises with your signage where customers can visit, or a base staff work from during business hours.
- Not a virtual office, a mailbox or a co-working desk you never use.
- Not a suburb you just want to rank in.
Service-area businesses
If you travel to customers, you usually need one profile with a service area, not a listing in every suburb. A second profile only makes sense if there's a genuinely separate base, with its own staff, in another area.
Setting up each location
- Use the same business name on every location, the one on your signage.
- Give each location its own local phone number where possible.
- Set the right hours for each, including holidays.
- Link each profile to a page on your website about that location.
- Verify each one. Businesses with ten or more locations can apply for bulk verification.
Managing them
Group the locations in one Business Profile account so you can update hours, posts and photos across them. Give each location's manager access to their own listing rather than sharing one login.
Reviews by location
Send each customer the review link for the location they used. Mixing them up splits reviews in odd ways and confuses Google about which location did the work.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.