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How to get more water damage leads for a restoration business

Getting more water damage leads comes down to one moment: a flooded floor at night, and someone searching with wet socks on. The restoration business that answers first, and looks like it knows what it's doing, usually gets the job.

By Ben Raymond · · 6 min read

Answer at any hour

Water damage doesn't wait for business hours, and every hour it sits makes the job worse. If you offer emergency response, say so on your profile, your site and your ads, and make sure the phone is actually answered overnight. A missed call here is almost always a lost job.

Plumbers are your best referrers

Plumbers fix the burst pipe and then leave the homeowner standing in water. A plumber who has your number to hand over becomes a steady source of jobs. Make it easy: a card they can leave, a quick response when they call, and a thank-you when it turns into work.

Insurers, assessors and property managers

  • Insurance work can be steady, but each insurer has its own approval process. Find out what it takes to be on a panel.
  • Loss assessors and builders doing insurance repairs need drying and mould work done before they start.
  • Property managers deal with leaks and floods in rentals and want someone reliable to send.

Get found for the right searches

List water damage restoration, flood clean-up, carpet drying, mould remediation and emergency water extraction as separate services. People search the specific problem, not the industry name.

Ads, for emergencies

Emergency water damage searches are urgent and often worth a lot per job. Ads run only when someone answers, with clear wording about response time, can fill the gaps between referrals.

Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.

Questions

Straight answers.

How do restoration companies get water damage jobs?

Emergency searches answered at any hour, referrals from plumbers, insurance and assessor work, and property managers.

Do plumbers refer water damage restoration?

Often. They fix the leak and the homeowner still needs drying, so a plumber with your card can send steady work.

Should water damage businesses run ads at night?

If someone answers, yes. Overnight emergencies are some of the most valuable jobs.

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