The links you can add
Which ones you see depends on your category, but the common ones are:
- Website. The main link on your profile.
- Appointment or booking. A link to book a time.
- Quote or order. For businesses that quote or take orders.
- Menu or services, for some categories.
Point each one at the right page
| Link | Send it to |
|---|---|
| Website | Your best page for the main service, or the home page if it's strong |
| Booking | The page where someone can actually pick a time, not a contact form |
| Quote | A short quote form on your own site |
How to add or change them
- Open your profile on Google while signed in.
- Choose Edit profile, then Contact.
- Add or edit your website and other links.
- Save, then tap each one on your phone to check it works.
Tracking where they come from
Add a tracking tag to the end of your website link so your analytics can show which visits came from your profile. It tells you how much the profile is really doing for you.
Third-party booking links
Some booking platforms add their own link to your profile automatically. Check which one shows, and make sure it's the one you actually use. An old booking app link sending customers to a dead page is a common mess.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.