What changed
- The name: Google My Business became Google Business Profile.
- Where you edit: mostly straight from Google Search or Maps while signed in.
- The old Google My Business app was retired.
- Some features have come and gone since, including Business Profile chat and the public Q&A section.
What didn't
- Your listing, reviews and photos carried over.
- It's still free.
- It still controls how you show up in the map pack and on Maps.
Where to manage it now
- Sign in to the Google account that owns the profile.
- Search your business name on Google, or open it in Maps.
- Your profile controls appear right there: edit, performance, reviews, photos.
- Businesses with several locations can still use the Business Profile Manager.
Why the old name still matters
Lots of people, and lots of agencies, still say GMB. If you're reading an older guide or a quote that mentions Google My Business, it means your Business Profile. Just check the advice isn't about a feature that's since been removed.
Rather not do this yourself? Our Google Business Profile management handles the profile, the posts and the reviews every week, for one monthly fee.