Why put them on the site
People land on your site from an ad or a search and want proof you're real. A few genuine reviews next to your phone number answers that faster than anything you write about yourself.
Three ways to do it
| Method | Good | Not so good |
|---|---|---|
| Review widget | Updates itself | Often slows the page and loads third-party code |
| Copy a few reviews in | Fast, you pick the best ones | Needs updating by hand |
| Synced reviews built into the page | Fast and stays current | Needs setting up properly once |
Which reviews to show
- Ones that mention the job and the suburb.
- A mix of jobs, so different visitors see their kind of work.
- The reviewer's first name and the date, so they read as real.
- A link to your full Google profile so people can see the rest.
Don't bother with star markup for your own reviews
Some plugins add review schema so stars might show in Google results. Google's guidelines don't support self-serving reviews for local businesses, so it won't show stars and isn't worth the risk. Show the reviews as normal content and leave the markup out.
Keep it honest
Use real reviews, word for word, with permission implied by them being public. Don't edit them to sound better, and don't write any yourself. Visitors can check your Google profile in seconds.
Don't want to chase reviews yourself? Our review management asks every customer at the right moment, with your direct link, and replies to what comes in.