A marketing agency for tradies, judged on booked jobs
We're a marketing agency for tradies and we're measured on one number: what it costs to book a job. Not leads, not traffic, not impressions. We agree that number with you before you sign anything.
Agree it before you sign.
Cost per booked job. Not leads, not traffic, not impressions. A lead that never answers is not a lead, and an agency measured on leads will happily send you a hundred of them. Agreeing the number up front changes who they hire and what they do all month.
What should actually be in it.
- The profile managed weekly, not quarterly.
- Reviews being asked for after every job, automatically.
- The ad account checked often enough to catch waste in days, not months.
- A monthly report that starts with calls and fits on one page.
Four that expose the rest.
- Who does the work? Not what, who.
- What is the lock-in and why? Long contracts protect them.
- What do I keep if I leave? Profile, site, ad account and data should all be yours.
- Show me a client like me. Not a case study from a different industry in another country.
Small is usually better for a trade business.
A trade business is a small account at a large agency, which means a junior and a template. The work is not complicated enough to need a big team, and being somebody's actual priority beats being somebody's twelfth.
Straight answers.
What should a marketing agency do for a tradie?
Keep the profile active, keep reviews coming, keep the ads honest, and report in calls. Everything else is optional.
How much should it cost?
Less than the jobs it books. Work back from your average job value and close rate rather than comparing retainers.
Should I sign a contract?
You should not have to. A lock-in protects the agency from its own results.
What do I keep if I leave?
Everything. The profile, the website, the ad account and the data are yours. Check this before you sign, not after.
More for trade businesses
Been burnt by one before?
Tell me what happened and what you're paying now, and I'll tell you straight whether it's worth continuing.