SEO for builders, written for a six month decision
We run SEO for builders on the understanding that the decision takes months. Nobody picks a builder off one search, so the job is getting you into the consideration set early and keeping you credible across the whole comparison.
Months, not minutes.
An extension or a new home gets researched for a long time and compared against a short list. That changes what ranking is for. You are not trying to catch a decision, you are trying to be in the consideration set early enough to be on the list when it forms.
Rank for the job, not the trade.
Builder is a category. What people search is the thing they want built. Those searches are more specific, less contested and far more likely to end in a quote request.
- Knockdown rebuild, second storey addition, ground floor extension.
- Granny flat, secondary dwelling, dual occupancy.
- Custom home, luxury home, split level.
The portfolio is the ranking asset.
For a builder, project pages do double duty. They are the proof that wins the quote and the only genuinely unique content the site will ever have. One page per completed project, with the suburb, the scope and real photographs, beats any amount of blog writing.
Local knowledge is searchable.
People search for builders who know their council, their overlay, their estate. Writing honestly about the areas you build in and what is involved there is one of the few things a competitor cannot copy, and it maps exactly onto how the searches are phrased.
Straight answers.
How long does SEO take for a builder?
Longer than other trades, because the searches are more valuable and the buying cycle is months. Judge it on enquiries over a quarter, not clicks over a week.
What should a builder's website rank for?
The projects you want to build, named the way customers say them. Builder plus suburb is contested and vaguer than it looks.
Are project pages worth the effort?
They are the single highest value thing on a builder's site. They win the quote and they are the only content nobody else can copy.
Do I need a blog?
Only for the questions people genuinely ask before committing, like what an extension costs. General building articles bring readers, not quotes.
Local SEO by trade
Want to be on the shortlist earlier?
Tell me what you build and where, and I'll show you what you currently rank for and what's missing.