Case study
Mitch's Mowing picked up 30% more Google reviews in its first week
Review requests running off the customer list he already had, plus a profile cleanup he did not know he needed.
Where they started
Mitch runs a mowing and landscaping business across Melbourne's west on a 4.9 rating. Every customer he had was sitting in Xero and none of them had ever been asked for a review. His Google profile carried 16 service descriptions, every one the same block of 20 suburb names with the service name swapped in.
What we did
- Hooked the review requests into his Xero customer list, so it runs off the system he already uses.
- Set the send pace so it reads like a person, not a blast.
- Rewrote all 16 service descriptions to say what the job actually is.
- Fixed the profile so the services listed are the ones he really sells.
What happened
30% more Google reviews in the first week, still sitting at 4.9.
What Mitch said
"It's all going pretty good, happy with it so far. Good work."Mitch BonniciMitch's Mowing & Landscaping