Local SEO for tradies: winning the suburbs you work in
We do local SEO for tradies suburb by suburb, because that's how the map results work. You can't be the answer everywhere. We decide which areas you intend to win and then earn them one at a time.
The one ranking factor you cannot argue with.
Google weighs how far you are from the person searching, and you cannot change where they are standing. What you can change is what the profile claims about where you work, and whether you have the local signals to be credible there.
Wide is not better.
A service area covering half the state tells Google nothing about where you are strong. A tight one built around where your jobs actually come from gives it something to trust. It also stops you quoting work you would never drive to, which is the quiet second benefit.
Pick them off in order.
- Start where you already have customers and reviews, because you are closest to ranking there.
- Get reviews that mention the suburb naturally, by asking after jobs in it.
- Make sure your address format matches everywhere it appears online.
- Only then push outward to the ones you want next.
Mostly a trap now.
Spinning up a page for every suburb within an hour used to work and now mostly reads as spam. A small number of genuine pages about areas you really service, with real jobs and real photos, still does. The difference is whether anything on the page could only have been written by someone who works there.
Straight answers.
What is local SEO for tradies?
Getting found in the map results for the suburbs you work in. It is the profile, the service area and the local signals, rather than national content.
How many suburbs can I rank in?
More than one, fewer than you would like. Start with where your jobs already come from and expand from there.
Do suburb pages still work?
Only genuine ones. Near-identical pages generated for every suburb are treated as spam and can hurt you.
What matters most?
The profile being right, and reviews arriving steadily. Those two outrank almost everything else for a trade business.
More on local SEO
Which suburbs are you losing?
Tell me your trade and your area, and I'll show you where you rank suburb by suburb.