Skip to content
What you are buying

One position, not a task list.

Everything worth doing points at the same outcome. If a task cannot be traced to moving you up the local results or getting more of the people who see you to ring, it is padding.

  • The profile. Categories, services, hours, photos and posts, kept accurate and active.
  • The proximity signal. A service area set to where you work, not the widest radius you can claim.
  • The prominence signal. Reviews, mentions and links that tell Google other people take you seriously.
  • The pages. A real page for each service, so there is something specific to rank.
The three inputs

Relevance, distance, prominence.

Google has said what it weighs for local results, and it is these three. Most of what gets sold as local SEO either moves one of them or does nothing. Knowing which is which is most of the value of hiring anyone.

Google local pack for 'best copper recycling holden hill' showing AA Copper Recycling listed second of three
A client of ours, AA Copper Recycling, sitting second in the Places block for “best copper recycling holden hill”. This is the result everything on this page is aimed at.
Reporting

Calls and direction requests, monthly.

A local SEO report should fit on one screen and lead with how many people rang you. Sessions, impressions and keyword counts are context, not the result. If the first chart is traffic, ask what it did to the phone.

The profile's own performance view counts calls, direction requests and searches. That is the number that matters, and it is free to check.
Pricing

Monthly, no lock-in.

Local SEO compounds, so it is sold monthly. It should not need a contract to keep you, and the month it stops being worth the money is the month you should be able to leave. We work that way on purpose.

Questions

Straight answers.

What do local SEO services include?

Profile management, a real service area, review growth, and the service pages behind it. Anything that cannot be traced to local position or calls is padding.

How much do local SEO services cost in Australia?

Enough to cover real monthly work. Judge it against jobs won rather than an hourly rate, and against what one extra customer a month is worth to you.

How is it different to regular SEO?

Regular SEO competes nationally on content. Local SEO competes in a radius on relevance, distance and prominence. For a local business the second one is where the money is.

Do I need to sign a contract?

Not with us. It is monthly and you can stop. Work that only holds a client through a lock-in is not work worth selling.

More like this

More on local SEO

Get in touch

Want to know where you currently sit?

Tell me your business name and the suburbs you work in, and I'll tell you where you rank in each one.