Websites for electricians that show the licence first
We build websites for electricians that answer the two things a customer checks before ringing: are you licensed, and can you come today. Both sit above the fold, because a homeowner with a dead switchboard does not scroll.
Your licence number is the first thing they look for.
A homeowner letting a stranger into the meter box wants proof before anything else. Your licence number goes in the header and the footer of every page, not buried on an about page nobody opens. Same for your insurance. It costs one line and it removes the reason people keep ringing around.
The 2am callout and the switchboard upgrade are not the same visit.
One is panicking and will ring the first number that works on a phone. The other is comparing three quotes over a fortnight and wants to see finished boards. A single home page cannot serve both, so the site splits them.
- An emergency path: big tappable number, your hours, the suburbs you cover, nothing else in the way.
- A planned-work path: photos of finished boards and switch gear, what the process looks like, what it costs to get a quote.
- A page per job you want more of, so switchboard upgrades and EV charger installs can rank separately.
- A form that reaches your phone, not an inbox you read on Sunday night.
Certificates of electrical safety, explained without the jargon.
Most customers have no idea what a compliance certificate is until they sell the house and the conveyancer asks. A short plain-English page about what you issue and why turns a confusing requirement into a reason to pick you. It also catches the people searching that phrase, who are almost always about to book work.
Hosted, updated, and yours to leave.
- Hosting and updates handled, nothing for you to log into.
- Text, photos and services changed whenever you ask.
- Month to month. No contract, and the site is yours if you go.
Most of your work still starts on a map, not a website.
Your Google Business Profile is what shows up in the little map box above the normal results, and for an electrician that box is where most of the urgent calls come from. The website's job is to back it up. Google cross-checks the two, so the business name, the address format and the phone number have to match exactly between them, down to whether you write Street or St. When they disagree, the profile gets held back and the map placing goes to someone tidier.
That is why the build starts with the profile, not the home page. The site links to it, the profile links to the site, and the service pages use the same wording as the categories on the profile. A site built without ever opening the profile is doing half a job and the half it skips is the half that rings.
What a new site will not fix.
A website does not create demand for switchboard upgrades that nobody is searching for. If you work a small town where twenty people a month search your trade, a perfect site splits twenty searches differently rather than making forty. In that case the honest answer is Google Ads or more reviews, not a rebuild, and that is what we will tell you.
It also does not fix a phone nobody answers. The most expensive problem on most electrical sites is not the design, it is that the enquiry form goes to an address checked once a week. Fast beats pretty every single time, so the first thing we change is usually where the enquiry lands.
Straight answers.
Do I need my licence number on the website?
It is not legally required on a site in every state, but it is the single fastest way to stop a customer ringing the next electrician. We put it in the footer of every page as readable text.
Can the site take after-hours calls differently?
Yes. The emergency path can show a different number or message outside your normal hours, so you are not getting non-urgent calls at midnight.
Will it rank for EV charger installs?
Only if it has a page about EV charger installs. One services page listing twelve things ranks for none of them, which is why each job you want more of gets its own page.
How long does a build take?
Usually two weeks from the day you send through photos and your service list. The slow part is almost always waiting on job photos.
Websites for other trades
Want to see what your site is costing you?
Tell me the suburbs you cover and the work you want more of, and I'll show you what you currently rank for and where the calls are going instead.