Websites for landscapers where the before and after sells
We build websites for landscapers around the one thing that sells the job: the same yard before and after. Everything else on the page is supporting a photo pair, so that is what the build is designed around.
One photo pair closes more than a page of copy.
A customer cannot picture what their yard could be. Show them the same corner twice, in the same light, from the same spot, and the job sells itself. The site is built so those pairs load quickly and sit side by side on a phone instead of stacking into something confusing.
Design and construction is not the same sale as a mowing round.
One is a considered spend with a long lead time. The other is a recurring service someone wants started this week. Mixing them on one page means neither reads clearly.
- A design and construction path with the gallery, the process and the consultation step.
- A maintenance path built for someone who wants a price and a start date.
- Separate pages for the work you want more of, like decking, retaining walls or irrigation.
- A quote form that asks for the yard size and a photo, so you can price without driving out.
Spring enquiries are decided in late winter.
People start looking well before they want work done, which means the site has to be ranking before the season, not during it. Pages published in August are competing for searches that happen in September. The build and the content plan are both set around that lead time.
Hosted, updated, and yours to leave.
- New before-and-after pairs added whenever you send them.
- Hosting and updates handled.
- Month to month. No contract, and the site is yours if you go.
The map box does the finding, the gallery does the convincing.
Searches for landscaping are nearly always local, so the map box sits above everything else and takes the first look. Getting into it depends on the profile being complete and consistent with the site, right down to how the address is written. The site cannot make up for a profile that Google does not trust.
Once someone taps through, the job changes completely. The map box got them there, the before and afters keep them. That split is why the two get built together rather than treated as separate projects, and why photos go on the profile as well as the site. A profile with twenty recent job photos outperforms one with a logo and nothing else.
What a new site will not fix.
A site cannot create summer demand in the middle of winter. Landscaping searches rise and fall hard with the season, and a build that goes live in October has missed most of the spring run. The timing matters more in this trade than in almost any other, and it is worth saying out loud before you spend anything.
It also will not help if there are no photos. A landscaping site with stock images of somebody else's yard reads as exactly that, and people notice immediately. If the photo library is thin, the first job is building the habit of shooting every yard before and after, and the site can wait a month for it.
Straight answers.
What photos do you need from me?
Pairs, shot from the same spot. The before is the one people forget to take, so the habit worth building is a quick photo on the first day of every job.
Should mowing and design be on the same site?
Same site, separate paths. They are different customers with different urgency, and one page trying to do both converts neither.
When should a new site go live for spring?
By the end of winter at the latest. Pages need time to be indexed and start ranking before the searches arrive.
Can the form handle photo uploads?
Yes. Letting someone attach a photo of their yard is the fastest way to cut out a quoting visit that was never going to turn into work. It also gives you a record of what the yard looked like before you touched it, which settles any argument at the end of the job about what was already there.
Websites for other trades
Got before and afters sitting on your phone?
Send me a few pairs and your service area and I'll show you what a site built around them would look like.