Google Ads for concreters that bring in driveway jobs
Google Ads for concreters is wide open in most areas. Very few concreting businesses run ads properly, so driveway and slab searches can be won without the bidding wars plumbers and electricians face. The work is in keeping out the concrete supply and DIY searches.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Driveways first.
- Driveways: plain, coloured and exposed aggregate. The core residential concreting search.
- Slabs: shed slabs, house slabs, garage floors.
- Paths, patios and pool surrounds. Smaller jobs, often bundled.
- Repairs and resurfacing: cracked driveways, sealing, overlays.
The campaigns we'd build.
- Driveways. Plain, coloured and exposed aggregate, the core of the account.
- Slabs. Shed slabs, garage floors and house slabs if you do them.
- Paths, patios and pool surrounds. Smaller jobs that fill gaps between bigger pours.
- Repairs and resurfacing. Cracked driveways, sealing and overlays.
- Your business name. A small brand campaign.
What a good ad says.
- Headline: Concrete Driveways, [Area] · Description: Old driveway removed, new one poured and finished. See driveways we've done near you.
- Headline: Exposed Aggregate Driveways · Description: Choose your stone, see real finished examples. Free on-site quote.
- Headline: Shed Slabs Poured Fast · Description: Slabs to suit your shed kit, formed, reinforced and finished properly.
Quote requests that turn into pours.
Concreting is quoted on site, so the conversion is a quote request by form or phone. We track both, ask the form for the job size and suburb, and judge each campaign on how many quotes became booked pours.
The waste that's specific to concreting.
- Premix and supply searches: concrete delivery, price per cubic metre, bags.
- DIY: how to lay a slab, concrete mix ratio, formwork hire.
- Concrete cutting, pumping and testing, which are different trades.
- Jobs, courses and labour hire.
A starting list we'd add on day one.
- delivery, premix, per cubic metre, bags, supplier, plant
- how to, diy, mix ratio, formwork hire, mixer hire
- cutting, coring, pumping, testing, labour hire
- jobs, course, salary, ticket
The concreting searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| concrete driveway [area] | Phrase | The core residential search |
| exposed aggregate driveway [area] | Phrase | Higher value finish |
| shed slab [area] | Phrase | Clear, quick to quote |
| concreter [area] | Phrase | Broad, needs the negatives first |
| driveway resurfacing | Phrase | Repair work, often cheaper to win |
| concrete patio [area] | Phrase | Outdoor jobs, spring and summer |
Weather decides the pour.
Concreting slows in heavy rain and in the coldest weeks, and driveway searches tend to pick up when people start planning outdoor work. Lift the budget when you've got crews and dry weather ahead, and pull it back when the schedule is full.
What the page needs.
- Photos of finished driveways in different finishes, with the suburb.
- The finishes you offer, plain, coloured, exposed aggregate, stencilled.
- What's included: excavation, base, reinforcement, removal of the old slab.
- A quote form asking for the job, rough size and suburb.
Mistakes we find in concreting accounts.
- No supply negatives. Premix and delivery searches look like customers and never are.
- Only one finish advertised. Exposed aggregate searchers want to see aggregate, not plain grey.
- No photos. Concrete is bought on how the finished driveway looks.
- Spending through a full schedule. Paying for enquiries you can't book for weeks.
What you get told each month.
Quote requests by job type, cost per quote and which became booked pours. Driveways and slabs are compared separately, because a shed slab and an exposed aggregate driveway are very different jobs. If one finish keeps winning, it gets more of the budget the following month.
Straight answers.
Do Google Ads work for concreters?
Usually very well, because few concreters advertise properly. Driveway and slab searches are the ones to chase.
What should concreting ads avoid?
Supply, delivery and DIY searches. They're a big share of concrete searches and almost never hire a concreter.
Should concreters advertise exposed aggregate separately?
Yes. It's a higher-value job with its own searches and its own photos.
How quickly do concreting ads work?
Enquiries often start within the first week or two, because few competitors are bidding. Booked jobs follow once quotes go out.
Should concreters run ads in winter?
At a lower budget, yes. People still plan driveways in winter for the warmer months, and quotes booked then fill spring.
Google Ads for other trades
Want more driveways booked?
Tell me what concreting work you want more of and where, and I'll give you a straight answer.