Google Ads for tilers who want the bathroom jobs
Google Ads for tilers is a quiet corner of the market, which is good news. Few tiling businesses advertise well, so the ones that do can pick up bathroom and floor jobs without fighting over every click. The catch is that most tile searches are people buying tiles, not hiring a tiler.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Jobs, not products.
- Bathroom tiling and renovations: the biggest residential tiling jobs, usually bundled with waterproofing.
- Floor tiling: kitchens, living areas, whole-house tiling. Measured in square metres, quoted on site.
- Outdoor and pool tiling: alfresco areas, pool surrounds. Seasonal, higher value.
- Repairs and regrouting: cracked tiles, leaking showers, regrouting. Smaller jobs that often lead to bigger ones.
The campaigns we'd build.
- Bathrooms. Full bathroom tiling and waterproofing, the biggest jobs, with the most budget.
- Floors. Kitchens, living areas and whole homes, quoted by the square metre on site.
- Outdoor and pools. Alfresco and pool surrounds, pushed in spring and summer.
- Repairs and regrouting. A small, cheap campaign that keeps the calendar full and finds bigger jobs.
- Your business name. A small brand campaign so nobody sits above you when a past customer searches you.
What a good ad says.
- Headline: Bathroom Tiler, [Area] · Description: Waterproofing and tiling done by one team. See finished bathrooms near you, then book a measure.
- Headline: Leaking Shower? Regrouting · Description: We find where the water's getting in and fix it properly, not just a new line of grout.
- Headline: Floor Tiling, Whole Homes · Description: Large format and timber-look tiles laid flat and level. Free on-site quote.
A tight area pays better.
Tiling jobs take days, not hours, so travel time eats into every quote. Set the ads to the suburbs you'd happily drive to for a week, and leave out the ones where you'd be stuck in traffic each morning.
The waste that's specific to tiling.
Tile searches are dominated by shoppers. Someone typing "bathroom tiles" usually wants a showroom, not a tradie. If the account bids on product words, it pays for people walking a tile shop on their phone.
- Tile shop and product searches: tiles near me, tile prices, tile clearance.
- DIY: how to tile a splashback, tile adhesive, tile cutter hire.
- Tiling courses and apprenticeships.
- Design inspiration searches with no intent to book.
A starting list we'd add on day one.
- shop, store, showroom, clearance, sale, buy, price per square metre
- how to, diy, adhesive, grout colour, cutter, hire
- course, apprenticeship, jobs, salary
- ideas, inspiration, pinterest, design trends
The tiling searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| bathroom tiler [area] | Phrase | The highest-value residential tiling search |
| shower regrouting [area] | Phrase | Small jobs that open the door |
| floor tiling [area] | Phrase | Measured jobs, quoted on site |
| waterproofing and tiling | Phrase | Bundled bathroom work |
| outdoor tiling [area] | Phrase | Alfresco and pool surrounds |
| tiler near me | Exact | Works once location targeting is tight |
What the page needs.
- Photos of finished bathrooms and floors, close up. Tiling is judged on the lines and the corners.
- Whether you do the waterproofing yourself and whether it's certified.
- Your licence, if your state requires one for the work.
- A quote form asking for the room, rough size and suburb.
- Reviews that mention the job type.
Mistakes we find in tiling accounts.
- Bidding on the word tiles. It buys tile shoppers, not tiling customers.
- One ad for every job. A regrouting search and a full bathroom search need different ads and pages.
- Gallery pages with stock photos. Customers check the work itself, and stock tiling looks like stock tiling.
- No waterproofing message. For bathrooms it's the first worry, and ads that answer it get more calls.
What you get told each month.
Enquiries by job type, what each one cost and which suburbs they came from. If regrouting enquiries keep coming in while bathroom ones dry up, you'll see it, and the budget follows the work you'd rather be doing. Tell us which quotes you won and the report shows cost per booked job, not just cost per enquiry.
Straight answers.
Do Google Ads work for tilers?
Yes, for bathroom, floor and outdoor tiling jobs in a set area. They waste money on tile shop and DIY searches unless those are excluded.
Is there much competition for tiling ads?
Usually less than for plumbers or electricians, which means good positions can cost less.
Should tilers advertise bathroom renovations?
If you do full bathrooms, yes, in their own campaign. They're the biggest tiling jobs.
What's the biggest waste in tiling Google Ads?
Product searches. Most people searching tiles want to buy tiles.
How much should a tiler spend on Google Ads?
Enough to get a steady few bathroom or floor enquiries a week in your area. Start with one or two job types and grow the one that books.
Should tilers show prices in their ads?
Prices per square metre attract shoppers comparing cheapest. Most tilers do better showing finished work and quoting on site.
Google Ads for other trades
Want more bathroom and floor jobs?
Tell me what tiling work you want more of and where, and I'll give you a straight answer.