Google Ads for landscapers, from mowing rounds to full builds
Google Ads for landscapers has to handle two businesses at once. A full backyard build and a fortnightly mowing round are both landscaping, but one is a big one-off project and the other is a small recurring customer. They need separate campaigns or the budget goes to whichever is cheaper to click.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Projects and rounds.
- Landscape design and construction: full backyards, retaining walls, paving. Big projects, quote-led.
- Lawn mowing and garden maintenance: recurring work. Each customer is worth months of visits.
- Turf laying and irrigation: clear, seasonal jobs.
- Tree and hedge work: trimming, removal of small trees, green waste.
The campaigns we'd build.
- Design and construct. Full backyards, retaining walls, paving. The biggest jobs, quote-led.
- Mowing and maintenance. Recurring rounds in a tight area, judged on how long customers stay.
- Turf and irrigation. Seasonal jobs with clear searches.
- Hedges and clean-ups. One-off jobs that often turn into regular maintenance.
- Your business name. A small brand campaign.
What a good ad says.
- Headline: Backyard Landscaping, [Area] · Description: Design and build in one team. See gardens we've built near you, then book a site visit.
- Headline: Lawn Mowing, Fortnightly · Description: Same crew, same day, every visit. Covering [area] and nearby suburbs.
- Headline: Retaining Walls Built Properly · Description: Sleeper, block and stone walls with proper drainage behind them.
The waste that's specific to landscaping.
- Nursery and supply searches: plants, soil, mulch, turf prices.
- DIY garden advice: when to plant, how to fix a patchy lawn.
- Landscape architecture courses and jobs.
- Council green waste and tip searches.
A starting list we'd add on day one.
- nursery, plants, soil, mulch, supplies, bunnings, turf price per square metre
- how to, diy, when to plant, ideas, inspiration
- course, degree, jobs, apprenticeship, salary
- tip, council, green waste bin
The landscaping searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| landscaper [area] | Phrase | Broad intent, filtered by the negatives |
| backyard landscaping [area] | Phrase | Project work |
| retaining wall builders [area] | Phrase | Clear, higher value |
| lawn mowing service [area] | Phrase | Recurring customers |
| garden maintenance [area] | Phrase | Recurring customers |
| turf laying [area] | Phrase | Seasonal, quick to quote |
Spring does the heavy lifting.
Garden and lawn searches climb as the weather warms up, and project enquiries follow people's plans for summer. Mowing slows in winter in most of southern Australia, so that's when design and construct campaigns can carry the account.
What the page needs.
- Before and after photos of real gardens, with the suburb.
- For mowing rounds, the areas you cover and how often you visit.
- For projects, the steps from design to finished garden.
- A short quote form asking for the job and the suburb.
Mistakes we find in landscaping accounts.
- Projects and maintenance in one campaign. Cheap mowing clicks eat the budget meant for builds.
- No nursery and supply negatives. Plant and soil shoppers click and leave.
- The whole city as the target. Mowing rounds only make money in a tight area.
- Stock garden photos. People want to see gardens you actually built.
What you get told each month.
Enquiries split between projects and maintenance, cost per enquiry, and how many maintenance customers became regular rounds. A project campaign with fewer, bigger jobs and a maintenance campaign full of small regulars are judged on different numbers, and the report keeps them apart.
Rounds need a tight area. Projects can travel.
Mowing and maintenance only pay when the jobs sit close together, so that campaign targets a small cluster of suburbs. Design and construct jobs are worth the drive, so that campaign can cover a wider area. Two campaigns let each one target the right distance.
Straight answers.
Do Google Ads work for landscapers?
Yes, for both projects and maintenance, as long as they run as separate campaigns with nursery and DIY searches excluded.
Should landscapers advertise mowing?
If you want recurring customers in a tight area, yes. Each one is worth many visits.
When should landscapers spend the most on ads?
Spring and early summer for most areas, when garden and project searches climb.
How do landscapers track recurring customers from ads?
Track the enquiry by campaign, then note which ones became regular rounds. That number decides how much the maintenance campaign is worth.
Should landscapers advertise on weekends?
Yes. Plenty of people look at their garden on a Saturday and search then.
Google Ads for other trades
Want more of the right garden work?
Tell me whether you want more builds or more rounds, and where, and I'll give you a straight answer.