Google Ads for electricians, from fault calls to switchboards
Google Ads for electricians covers a wider spread of jobs than most trades. A power outage at home, a switchboard upgrade, an EV charger and an office fit-out are all "electrician" searches, but they're nowhere near the same value. The account needs to know which is which.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Faults, upgrades and installs.
- Faults: power out, tripping safety switch, sparking power point. Urgent and phone-first.
- Switchboard upgrades: often found during another job, high value, worth their own campaign.
- Installs: EV chargers, lighting, ceiling fans, smoke alarms. Planned and quote-based.
- Commercial: test and tag, fit-outs, maintenance contracts.
The waste that's specific to electrical work.
- DIY wiring and how-to searches, which can't legally be done by the person searching anyway.
- Electricity retailer and bill searches: "electricity providers", "power outage map".
- Electrical apprenticeships and licence courses.
- Product searches for lights, fans and switches at retailers.
A starting list we'd add on day one.
- how to, diy, wiring diagram, youtube
- provider, retailer, bill, plan, compare, outage map
- apprenticeship, licence, course, jobs, salary
- bunnings, buy, price, store
Calls and quote requests, kept separate.
Fault calls and install enquiries behave differently. Faults ring and want someone today. Installs fill in a form and compare quotes. We track both, and keep the outage-map and retailer searches out, because they look like customers and almost never are.
Split by job value.
- Faults and emergencies. Power out, tripping safety switch, burning smell. Phone-first, high bids, run in the hours you answer.
- Switchboards and safety switches. Upgrades are high value and often found during other work. Worth their own budget.
- EV chargers. A clear, growing search with planned buyers who fill in quote forms.
- Lighting, fans and power points. Smaller installs. Good for filling the calendar, low priority for budget.
- Commercial. Test and tag, maintenance and fit-outs, only if you want that work.
Keeping the outage calls out.
When the power goes out across a suburb, people search for an electrician when what they actually need is their distributor's outage line. Those calls waste time and money. The account excludes outage, retailer and bill searches, and the ads say what you do, so someone with a street-wide outage knows to look elsewhere.
What a good electrician ad says.
- Headline: Electrician Today, [Area] · Description: Licensed electricians for power faults and safety switches. We answer the phone.
- Headline: Switchboard Upgrades · Description: Old fuse box? Upgrade to safety switches. Fixed quote after a quick look.
- Headline: Home EV Charger Installation · Description: Wall chargers installed and certified. Tell us your car and switchboard, get a quote.
What the page needs.
- Your electrical licence number, near the top.
- A page for each job type. An EV charger click should land on EV chargers.
- For installs, a short form asking for the job, the suburb and a photo of the switchboard if they can.
- Whether you provide a certificate of compliance, said plainly.
- Reviews that mention the job.
What you get told each month.
Calls and quote requests by campaign, cost per enquiry, and how many switchboard and EV enquiries came in, because those are the jobs that move the month. If small installs are taking the budget while switchboards sit idle, the split changes.
The electrical searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| emergency electrician [area] | Phrase | Faults, phone-first |
| safety switch keeps tripping | Phrase | A problem search with high intent |
| switchboard upgrade [area] | Phrase | High value, often overlooked |
| ev charger installation [area] | Phrase | Planned buyers, easy to track |
| electrician [area] | Phrase | Broad, needs the negatives first |
| smoke alarm installation | Phrase | Small jobs, rental compliance |
| level 2 electrician | Exact | Only if you hold the accreditation |
Mistakes we find in electrical accounts.
- No outage and retailer negatives. When the power drops across a suburb, the account pays for people who need their distributor.
- Switchboards buried in a general campaign. The highest-value job gets the same budget share as a ceiling fan install.
- One landing page for every job. An EV charger buyer and someone with a sparking power point want very different pages.
- Broad match on electrician. It pays for DIY, wiring diagram and apprenticeship searches.
- Forms that ask too much. A twelve-field quote form on a phone loses most of the people who start it.
Straight answers.
Do Google Ads work for electricians?
Yes, particularly for fault calls and switchboard upgrades in a tight service area. They waste money when the account pays for retailer, outage and DIY searches.
Should electricians advertise EV charger installs?
If you do them, yes, in their own campaign. They're planned jobs with clear searches, and they're easy to track because people usually fill in a quote form.
Why are my electrician ads getting calls that aren't jobs?
Usually the account is matching searches about power outages and electricity bills. Those people want their retailer. A negative keyword list fixes most of it.
Are EV charger installs worth advertising?
If you do them, yes. The searches are specific, the buyers have already decided, and they're easy to track because they usually fill in a form.
How do electricians stop paying for DIY clicks?
Negative keywords for how-to and wiring diagram searches, plus phrase or exact match on the job types you want. Broad match on the word electrician pays for a lot of curiosity.
Should electricians bid on commercial work?
Only if you want it and can prove it. Commercial buyers check credentials and past jobs, so the landing page has to show that work before the ads are worth paying for.
Do electricians need separate ads for commercial and residential?
Yes. The searches, the decision-makers and the landing pages are all different, and mixing them makes both perform worse.
Can Google Ads get electricians more switchboard jobs?
Yes, with its own campaign. Switchboard and safety switch searches are specific, and people searching them usually know they need the work done.
Google Ads for other trades
Want more jobs worth taking?
Tell me what electrical work you want more of and where, and I'll tell you honestly whether ads will pay.