Google Ads for painters that win quotes, not price shoppers
Google Ads for painters is a quote business. Almost nobody books a painter off one call. They ask three for a quote and pick one, usually on trust as much as price. The ads need to get you on that shortlist and the landing page needs to make you the one they pick.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Interior, exterior and commercial.
- Exterior and house painting: the biggest residential jobs, quote-based, weather-dependent.
- Interior: rooms, whole houses, end-of-lease repaints. Steadier through winter.
- Specialist: roof painting, render, feature walls, heritage work.
- Commercial and strata: fewer searches, larger contracts.
The waste that's specific to painting.
- Paint product and colour searches, which want a paint store.
- DIY: how to paint a room, best paint roller.
- Art, portrait and face painting searches, which share the word.
- Painting jobs and apprenticeships.
A starting list we'd add on day one.
- dulux, taubmans, colour, colours, buy, bunnings, price per litre
- how to, diy, roller, brush, tips
- art, canvas, portrait, face painting, classes, kids
- jobs, apprenticeship, salary, course
Quote requests that become jobs.
Painters live on quote requests, by form and by phone. We track both, and ask the form for the job type and suburb so the leads that turn into big exterior jobs can be traced back to the campaign that found them. A landing page full of your own finished work does more here than any ad copy.
By surface and by type of customer.
- Exterior house painting. The biggest residential jobs. Budget leans here in the dry months.
- Interior painting. Rooms, whole homes, rental repaints. Runs all year and carries the account through winter.
- Roof and render painting. Specialist work with its own searches, if you offer it.
- Commercial and strata. Offices, shops, apartment blocks. Fewer searches, bigger contracts, a different landing page.
- Your business name. A small brand campaign.
Weather decides the outside work.
| When | What happens | What the account does |
|---|---|---|
| Spring | Exterior repaint searches climb ahead of summer | Push exterior campaigns |
| Summer | Exterior jobs get booked, schedules fill | Hold budget steady and keep quoting |
| Wet and cold months | Exterior searches drop away | Lean on interior and rental repaints |
| End of financial year | Commercial and strata budgets get spent | Lift commercial ads if you do that work |
What a good painting ad says.
- Headline: House Painters, [Area] · Description: Proper prep, quality paint, clean site. See houses we've painted near you.
- Headline: Interior Painting · Description: Rooms or whole homes. Furniture covered, floors protected, done on time.
- Headline: Strata and Commercial Painting · Description: Insured, scheduled around your tenants. Site visit and written quote.
What the page needs.
- Photos of your own finished work, with the suburb. This is what wins the quote.
- What's included: prep, number of coats, the paint brand you use, clean up.
- Your licence, if your state requires one for painting work, and your insurance.
- A quote form asking for the job, the size and the suburb.
- Reviews that mention the type of job and how tidy you were.
What you get told each month.
Quote requests by campaign, cost per quote request, and which ones you won, if you tell us. Painters win or lose on the quote, not the click, so the job outcome is the number that decides where the budget goes next month.
The painting searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| house painters [area] | Phrase | The core residential search |
| exterior house painting [area] | Phrase | The biggest jobs, seasonal |
| interior painters [area] | Phrase | Runs all year |
| roof painting [area] | Phrase | Specialist, less competition |
| strata painting [area] | Phrase | Bigger contracts, if you want them |
| rental repaint | Phrase | Quick turnaround, repeat agent work |
| painter and decorator near me | Exact | Works once location targeting is tight |
Mistakes we find in painting accounts.
- No paint brand negatives. Colour and product searches swallow a big share of painting clicks.
- Art and craft searches left in. Face painting, canvas and painting classes all match the word.
- Exterior ads running through the wettest months. Paying for searches when the work can't be scheduled.
- No photos of real work on the landing page. Painters win on trust, and stock photos give the visitor nothing to trust.
- Not tracking which quotes were won. Without it, the account can't tell an exterior lead worth thousands from a single-room touch-up.
Straight answers.
Do Google Ads work for painters?
Yes, for exterior and interior house painting in a defined area. They waste money when the account pays for paint product, colour and DIY searches.
Should painters advertise in winter?
Yes, but lean on interior work. Exterior searches drop off in the wet months while interior jobs keep coming.
How do I stop getting price shoppers from Google Ads?
Show real finished jobs, reviews and what's included in your quote on the landing page. You'll get fewer enquiries, but more of them will book.
How do painters get better leads from Google Ads?
Separate exterior, interior and commercial, exclude paint product and DIY searches, and send people to a page full of your real finished work.
Is it worth bidding on paint brand names?
Usually no. People searching a paint brand mostly want the product or a store. If you're an accredited applicator for a brand, mention it in the ad instead.
Should painters advertise roof painting?
If you do it well and have photos to prove it. It's a specialist search with less competition than general house painting.
How many quotes should Google Ads bring a painter each month?
It depends on your area, budget and job mix. What matters more is the share you win, so the account is judged on won jobs, not just quote requests.
Should painters run ads for colour consultations?
Only if you offer them as a lead-in to painting work. On their own, colour searches mostly want a paint store.
Google Ads for other trades
Want more quotes that turn into jobs?
Tell me which painting work you want more of and your area, and I'll give you a straight answer.