Google Ads for HVAC and air conditioning businesses
Google Ads for HVAC lives and dies by the weather. The first hot week of summer and the first cold snap of winter bring a flood of breakdown searches, and the quiet months in between are when installs and servicing need to carry the account.
100 calls a month, or you don't pay us that month.
If our call tracking records fewer than 100 calls from your Google Ads in a calendar month, we waive our management fee for that month. It applies while the campaign runs at the ad spend we agree on together. Ad spend goes to Google for clicks already delivered, so that part isn't refunded. Full terms.
Breakdowns, installs and servicing.
- Repairs: aircon not cooling, split system not working, ducted heating fault. Urgent in a heatwave.
- Installs: split systems and ducted systems. Higher value, compared on price and brand.
- Servicing and cleaning: steady, good for filling quiet weeks and building repeat customers.
A budget that follows the temperature.
Repair budgets should lift in the weeks the weather turns and come back down after. Install campaigns are worth pushing in the shoulder months, when people plan ahead and you have the crew to do it. An account with the same budget every month is overpaying in one season and invisible in the other.
The waste that's specific to HVAC.
- Retailer and product searches: buying a portable unit or a split system from a store.
- Brand support lines and manuals for a specific unit.
- Remote control codes, error code lookups and DIY cleaning.
- Refrigeration jobs and licence courses.
A starting list we'd add on day one.
- portable, harvey norman, the good guys, jb hi fi, buy, sale
- manual, remote, error code, reset, warranty
- how to clean, diy, filter replacement
- jobs, apprenticeship, licence, course
Repairs, installs and servicing, apart.
- Repairs. Not cooling, not heating, leaking, error codes. Phone-first, and the budget moves with the weather.
- Split system installs. The most common install search. Price-compared, so the ad and landing page need to show what's included.
- Ducted systems. Fewer searches, much higher value. Often their own campaign with a site visit as the goal.
- Servicing and cleaning. Steady, cheaper clicks, and a way to build a customer list you can call when the season turns.
- Your business name. A small brand campaign.
What the year looks like for HVAC.
The pattern below holds for most of southern Australia. Up north the cooling season runs much longer, so the account follows your region, not a national calendar.
| When | What happens | What the account does |
|---|---|---|
| First hot spell of summer | Repair searches spike as systems fail under load | Lift repair budget while crews can take the work |
| Spring and autumn | People plan installs before the season | Push split and ducted install campaigns |
| First cold snap | Heating repair and reverse-cycle searches lift | Shift repair ads to heating faults |
| Quiet weeks | Fewer urgent searches | Run servicing and cleaning to keep crews busy |
What a good HVAC ad says.
- Headline: Aircon Not Cooling? · Description: Local technicians, most repairs same week. We'll tell you if it's worth fixing.
- Headline: Split System Installed, [Area] · Description: Supply and install, back-to-back included. Fixed price before we start.
- Headline: Ducted Air Conditioning · Description: Free in-home assessment. Zoning and sizing done properly for your house.
What the page needs.
- Your refrigerant handling licence, stated plainly. It tells the visitor you're the real thing.
- The brands you install and service.
- For installs, what's included in the price: standard install, extra piping, removal of the old unit.
- For repairs, a phone number at the top and whether you charge a call-out fee.
- Reviews that mention repairs or installs specifically.
The HVAC searches we'd start with.
Phrase and exact match to start, so you only pay for searches that mean what you think they mean. Broad match comes later, if at all, once the negative list has had a month of real search terms fed into it.
| Search | Match | Why it's in |
|---|---|---|
| aircon repairs [area] | Phrase | Urgent in hot weather |
| air conditioner not cooling | Phrase | A problem search ready to call |
| split system installation [area] | Phrase | The most common install search |
| ducted air conditioning [area] | Phrase | Fewer searches, much higher value |
| aircon service [area] | Phrase | Cheaper clicks, repeat customers |
| reverse cycle heating repair | Phrase | The winter version of the repair search |
| air conditioning installer near me | Exact | Works once location targeting is tight |
Mistakes we find in HVAC accounts.
- The same budget in January and July. Overpaying when it's quiet and running out when every system in the area is failing.
- Retailer searches left in. People shopping for a unit at a store click the ad and leave.
- Install and repair ads on one page. A repair click needs a phone number. An install click needs prices and what's included.
- Brand terms with no installer message. Searchers think they've found the manufacturer and bounce when they haven't.
- No servicing campaign. The quiet months go unused, and the repeat customer list never gets built.
Straight answers.
Do Google Ads work for air conditioning businesses?
Yes, particularly for repairs during hot and cold spells and installs in the shoulder seasons. They waste money on retailer, manual and error-code searches if those aren't excluded.
Should HVAC ads run all year?
Yes, but not at the same budget or with the same focus. Lift repairs when the weather turns and push installs and servicing in the quieter months.
Should I advertise specific aircon brands?
Only the brands you install and service, and only in ads that make clear you're an installer. Otherwise brand searches mostly want the manufacturer or a store.
When should HVAC businesses spend the most on ads?
In the weeks the weather turns and systems start failing, as long as you can take the work. Spending heavily when you're booked out just sends people to the next result.
Is it worth advertising servicing?
Yes. It keeps crews busy in quiet weeks, the clicks are cheaper, and serviced customers are the first ones who call you when their system finally needs replacing.
Should I run separate ads for heating?
Yes, if you do heating work. Heating searches use different words and come at a different time of year, so they need their own ads.
Should HVAC ads target landlords and property managers?
If you do rental work, yes, in its own campaign. Property managers search differently and want fast quotes and invoices that suit their process.
How do HVAC businesses track phone calls from ads?
Call tracking on the ads and on the website, with a minimum call length so wrong numbers and price checks aren't counted as leads.
Google Ads for other trades
Want the busy season to stay busy?
Tell me whether you want more repairs, installs or servicing, and where, and I'll give you a straight answer.